Also called GA · general registration
General Availability, explained
For new gTLDs, ICANN's rules require a sunrise period for trademark holders before GA, at least 30 days in its shortest form, and a Trademark Claims service for at least the first 90 days of general registration. During claims, anyone trying to register a name that matches a mark recorded in the Trademark Clearinghouse gets a warning notice first. Some registries also run a landrush or an Early Access Period just before GA; in an Early Access Period, fees start high and fall day by day.
GA is when hand-registering good names in a new extension becomes possible, but the best ones are usually reserved by the registry or carry premium prices, sometimes with premium renewals too. Check the renewal price, not just the first-year price, before registering. Treat a Trademark Claims notice as a warning to stop and check the mark, not as a formality to click through.
Example. When a new extension reaches general availability, an investor can register an unreserved keyword at the standard fee, while the most common words are typically held back as registry premiums.
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Education, not financial, legal or tax advice. Domain investing is speculative and most domain names never sell. Read the disclaimer.