Also called cost per click
CPC, explained
CPC estimates come from Google Keyword Planner, which shows the average cost for an ad to show on searches for a keyword, and from third-party SEO tools. Insurance, legal, finance and business software terms tend to run high; entertainment and hobby terms run low. CPC also drives parking revenue, since a parking provider earns from ad clicks and pays the owner a share.
For investors, CPC answers one question: whether businesses pay to reach people searching this term. A high CPC suggests end users with marketing budgets, which supports keyword and exact-match names, but it does not measure demand for the domain itself. The common mistake is multiplying CPC by search volume and calling the result the name's value; automated appraisals that lean on those inputs can overrate long keyword names. Use CPC alongside comparable sales and a count of businesses that could use the name.
Example. Two exact-match names draw similar search volume, but one targets a personal-injury law term with a high CPC, which points to end users with larger marketing budgets.
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