Also called counter offer · counter-offer
Counteroffer, explained
On marketplaces such as Sedo, Afternic and Atom, offers and counteroffers usually pass through the platform's offer system, so read its terms to see when an accepted offer becomes binding. In direct email negotiation the same logic applies informally: each counter shows how far a side will move. Sellers typically answer a low first offer with a figure near their target and then make smaller concessions; buyers do the reverse.
Never counter at a price you would not accept, because the other side may simply say yes. Reply quickly, since buyer interest fades, and give a reason the price is fair, such as comparable sales or the buyer's intended use. A common mistake is answering a lowball offer with a large price drop, which tells the buyer your asking price was not real. When the gap stays wide, a firm floor or a payment plan often works better than another round. Close any agreed deal through escrow.
Example. A buyer offers in the low hundreds for a two-word .com listed in the mid four figures; the seller counters in the low four figures and points to the comparable sales behind the price.
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