Also called end-user buyer
End user, explained
End users pay retail prices because the name is worth more to them than to anyone else: it becomes their brand, their email address and the address customers remember. Investors pay wholesale prices, typically a fraction of retail, because they carry the holding costs and the risk that the name never sells. The same name can therefore have two very different prices depending on who is buying.
Retail prices come from end users, so selling well is mostly about reaching them: a clear for-sale lander, listings on marketplaces that syndicate to registrars, and outbound contact with businesses that could use the name. Before pricing, ask who the realistic end users are and how many exist; a name that fits dozens of businesses is easier to sell than one that fits a single company. AI research tools can speed up building that list, but check every company they suggest, because they can invent or misdescribe businesses.
Example. A bakery owner who buys the .com of her shop's name to replace a long hyphenated address is an end user.
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