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GlossaryBuying and selling

Minimum offer

A minimum offer is the lowest amount a marketplace or for-sale lander will let a buyer submit for a domain name, set by the seller to screen out very low bids before a negotiation starts.

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Also called minimum price

Minimum offer, explained

Platforms implement it differently, so read the settings. Afternic, for example, calls it the minimum price: the lowest amount anyone can submit, not binding on you, and set by default at 65% of your Buy Now price. It sits alongside a binding floor price, the lowest amount Afternic's sales team may accept without asking you, which buyers never see. GoDaddy Auctions applies a similar minimum to its offer and counter-offer listings.

Use the minimum as a noise filter, not as your price. Set it too low and you spend time on offers you would never accept; set it too high and you block buyers who would have negotiated up from a modest opening. Set it where a first offer is worth answering, then negotiate. Remember that the floor price, not the minimum, is the number you are committing to, so never set a floor you would regret being held to.

Example. A seller who lists a name with a mid four-figure Buy Now price and sets the minimum offer at roughly two thirds of it will not receive offers below that level.

Go deeper How to Sell a Domain Name: A Seller's Guide

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